About the Book
Several years ago Bill Miller and I published 4th Generation R&D, a detailed study of the process for achieving breakthrough innovations. We are gratified that the book remains in print, now beyond its 10th printing, and that it has become a standard reference work in R&D management and in academia.
Over the intervening years as my colleagues and I have worked with many companies, it has become obvious that there’s a need for a more general book that provides an overview of both the strategic and the human dimensions of innovation, and of the business processes to support them. This material should be useful not just for R&D managers, but also for people from top management and throughout the organization who are concerned with the innovation performance of their firms. This is the goal of the present book, Permanent Innovation.
We pleased to share our learnings with you, and hope that you find the book interesting and useful.
Table of Contents
The Culture Of Innovation
Normally, the foreword to a book such as this is full of compliments, but in this case I should also like to complement Langdon’s thoughts with some of my own. First, however, let me note that in this excellent work Langdon analyzes, describes, and recommends with both humanistic vision and meticulous, process-oriented pragmatism, how to achieve and sustain “Permanent Innovation.” This is a remarkable contribution to the literature on innovation, and I am very happy that he has written it.